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Google just acquired social media marketing company Wildfire.

AllThingsD reported “people familiar with the transaction” estimate Google bought the social ad business for $250 million, “plus earnouts, employment agreements, etc.”

Wildfire currently serves 16,000 customers, including 30 of the top 50 brands, and it reportedly raised $14 million since founding in 2008. Google will likely merge Wildfire into its ever-expanding social and advertising services to better entice marketers into buying either traditional or display ads for a variety of platforms— even direct rival Facebook.

Both companies took to their respective blogs today to confirm the buyout (below).

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According to a report from AllThingsD, Verizon Wireless will soon change the way it charges customers for cellular/data plans in a major way. Rather than charging customers for phones calls or messages sent, the report claimed Verizon would charge “almost exclusively based on how much data” is consumed. The new “Share Everything” plans will also be the first in the United States that allows users to share their data with up to 10 devices through a single account:

The plans, known as “Share Everything,” allow users an unlimited number of calls and texts and also allow data usage to be pooled among up to 10 devices on one account. With the move, Verizon becomes the first U.S. carrier to offer the ability for customers to share a bucket of data across multiple devices.

AllThingsD noted that AT&T also has plans for shared data options, but it did not provide more details. As for Verizon’s new plans, which will apparently kick-in June 28, the report explained the cost of the data plan and pricing metrics based on a per-device fee. In other words, you will have to pay roughly $40 per smartphone ($10 per tablet), and then opt for either a $50 1GB data plan or a $100 10GB plan. While the report claimed the new pricing should not impact the cost of plans for users who continue consuming the same amount of data, it is clear that those signing a new plan for a single smartphone are getting a bit less for their money:

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