T-Mobile unveils new ‘Alter Ego’ ad campaign


After yesterday’s teaser advertisement, T-Mobile unveiled its brand new “Alter Ego” ad campaign today that reveals “another side of our popular brand ambassador, Carly.” The video does away with the magenta outfit that Carly is known for–in exchange for black leather and a 1000 cc Ducati motorcycle.

Entitled “Alter Ego,” the ad is a metaphor for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand. The makeover from the girl-next-door to an edgier, more tech-savvy and spirited Carly is synonymous with the evolution of the T-Mobile brand as we continue to push the envelope with device and service innovation to deliver amazing 4G experiences at an affordable price.