Google Pixel’s Tensor grows as global smartphone shipments continue to fall
The chipset giants like MediaTek and Qualcomm are facing a drop in shipments as proprietary SoCs from Google and Samsung gain share in 2026.
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The chipset giants like MediaTek and Qualcomm are facing a drop in shipments as proprietary SoCs from Google and Samsung gain share in 2026.
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Google today announced Gemma 4 E2B for TPU that’s designed to run natively on the Pixel 10’s TPU. Gemma is Google’s series of open models that can run on-device.
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While Google’s next Tensor chipset in the Pixel 11 series isn’t expecting to be a gamechanger by any means, it sounds like it will be right on the bleeding edge, as a new report claims Tensor G6 will be the first to adopt TSMC’s 2nm process, beating even Apple to the punch.
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An early, limited leak around Google’s upcoming Pixel 11 series offers some limited details around the Tensor G6 chipset inside, with a mix of good news and bad news.
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Google initially debuted its Titan M security chip back in 2018 with the Pixel 3 before following it up with Titan M2 in its first-gen Tensor launch. Now, as we approach the tenth anniversary of Pixel and the five-year anniversary of that step into custom silicon, Google is rumored to be working on yet another step forward for its security coprocessor.
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A new report forecasts the smartphone chipset market through 2026, and claims that Google’s efforts in building Tensor for Pixel phones will help the brand weather the coming tough year.
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Google has confirmed that future Pixel 10 updates will include GPU improvements, though the impact of that is unclear.
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With the Pixel 10 just over a month old, rumors about its successor are beginning to pick up. The Tensor G6 for the Pixel 11 is said to switch to a MediaTek modem.
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A big part of the appeal of Google’s affordable Pixel “A-Series” smartphones is that they have the same chipset – more or less – as the proper flagships. But, after rumblings early this year, a new piece of evidence suggests Pixel 10a will break that streak by forgoing the new Tensor G5 chip.
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Google’s Tensor reboot of the Pixel lineup has never been about adding more power, but rather about creating an experience tailored to what Google wants your phone to be. With the Pixel 10, Tensor G5 takes a big step in the right direction, but its increased gap with the competition begs the question – is Tensor enough for the Pixel 10?
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The story of Google’s Tensor chipsets has been one full of compromise and slow improvements over time, but Google says that the Pixel 10’s Tensor G5 is its “biggest leap in performance yet.” Now that early reviews have arrived, we can talk about what it’s like to use, and also see the (still unimpressive) benchmarks.
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The Pixel 10 series is powered by the Tensor G5, Google’s biggest upgrade to its custom silicon.
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According to a new report, Google is planning to jump to TSMC’s 2nm process for Tensor G6 faster than it has in prior years.
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Yesterday, a bombshell report alleged that Samsung found itself “shocked” by Google’s switch to TSMC foundries for the upcoming Pixel 10 series rumored to arrive later this summer. According to reporting from The Bell, the Tensor G5 swap is being called “the Google incident” internally, with this drama apparently serving as some sort of wake-up call to the company as a whole.
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According to a new report, Google’s switch from Samsung’s foundry to TSMC for the Tensor G5 chip in the upcoming Pixel 10 series was a “shock” for Samsung, and is serving as a wake-up call for the company’s foundry efforts.
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A hands-on leak of a Pixel 10 Pro this week revealed a few key details about the device, including that its Tensor G5 chipset won’t be using the MediaTek modem that it was originally expected to switch to.
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Google is switching its Tensor production to TSMC for this upcoming generation and, to make that happen, Tensor G5 will reportedly incorporate a selection of off-the-shelf components to replace Samsung-made portions of prior chips, including the use of a fully custom ISP.
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Google is expected to release the Pixel 9a later this week, but the leaks haven’t stopped as the device has now received the customary YouTube unboxing which has also seemingly confirmed that the modem inside isn’t on par with the rest of the Pixel 9 series.
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Codenames for the Pixel 11 have already emerged, with Google opting for a bear theme in 2026. Meanwhile, Google might apparently use Tensor G4 on the Pixel 10a as a possible cost-cutting measure.
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One of the sore points of early Tensor efforts for Google Pixel came from the Samsung modem used in the first few generations. It’s gotten much better over time, but both heat and signal underperform compare to other options. According to a new report, Google is switching things up for the Pixel 10 with a new modem from MediaTek.
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One of the more unexpected aspects of Pixel Buds Pro 2 is the use of a custom Tensor-branded A1 chip, with Google sharing a bit more on why it went that route today.
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Google’s Tensor chips in Pixel phones have been getting better every year, but they still tend to run warmer than the competition. According to Google’s own data, overheating issues with Tensor have proved to be the biggest reason for Pixel returns.
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In developing the Tensor G6 for the Pixel 11 series, Google talks about problems users have had in past generations, with battery life unsurprisingly playing a role.
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New data from a large leak of Google’s future Tensor plans reveals that the company may be working on a custom chip for Pixel Watch that could arrive in the next couple of years.
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