This week we exclusively reported that the upcoming Google Pixel 6 would be the first smartphone from the company running on a custom-designed chipset currently know as “Whitechapel.” The move has major implications for the Pixel lineup as a whole, but why is Google doing it in the first place? Let’s take a look at the potential pros and cons.
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9to5Google can report today that Google’s upcoming phones for this fall, including the presumed Pixel 6, will be among the first devices to run on the “GS101” Whitechapel chip.
During an earnings call last fall, Google CEO Sundar Pichai teased “some deeper investments in hardware” and that there was a “terrific roadmap ahead” in 2021. Many interpreted that as a confirmation that Google would be developing their own processors, an effort codenamed “Whitechapel.”
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Last week, a sketchy rumor surfaced on the web suggesting that Google had collaborated with Samsung to build its own silicon — presumably for future Pixel devices. Now, a report from Axios corroborates some of those details, adding that the chip, codenamed ‘whitechapel’, could appear in Google’s flagship smartphones as soon as next year and, eventually, Chromebooks.
