in app activity

Google announced today on its Google+ Developers Blog that it will be working with app and site developers to integrate what it is calling “app activities” into search results. In other words, when searching for an app or site through Google search such as SoundCloud, users will now be greeted with a section to the right of search results showing related SoundCloud content that’s popular among Google+ users. Google is initially teaming up with music and movie apps Deezer, Fandango, Flixster, Slacker Radio, Songza,SoundCloud and TuneIn but plans to add more soon as the feature begins to roll out on desktops in the coming weeks.

Below Google compares the current search results for Fandango to the new improved results page with app activities:
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