Mayer

Henrique De Castro

A new report from tech website AllThingsD suggested Yahoo CEO Marissa Mayer is currently ramping up efforts to poach a key Google advertising executive, Henrique De Castro, for either a COO or lead ad role.

AllThingsD’s Kara Swisher, who cited “sources close to the situation” and “numerous sources,” noted De Castro’s silence to his staff on the matter is an indication that her reporting is spot-on:

In fact, after reports surfaced several months ago here and elsewhere that Mayer was interested in him, De Castro told his staff at Google that he was not leaving.

That does appear to be the case now, according to numerous sources.

This past week, De Castro canceled a major off-site for his employees and several attendees who know him well said he was not present at the company’s first night of its annual Zeitgeist event for advertising and publishing clients. The suave De Castro is usually a more noticeable fixture at such gatherings.

When reached last night, De Castro said he would be attending Zeitgeist, but declined to comment further.

While Mayer has not been very successful at luring executives from various tech companies, the report further mentioned Yahoo’s current revenue guru and former Googler, Michael Barret, is reportedly not planning to stay with his search company for the long term. De Castro and Barrett also allegedly do not have the best coworker relationship…

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The NYTimes has the story:

• The appointment of Ms. Mayer, who was employee No. 20 at Google and was one of the few public faces of the company, is considered a surprising coup for Yahoo, which has struggled in recent years to attract top flight talent in its battle with competitors like Google and Facebook.
• Ms. Mayer, 37, had for years been responsible for the look and feel of Google’s most popular products: the famously unadorned white search homepage, Gmail, Google News and Google Images. More recently, Ms. Mayer, an engineer by training whose first job at Google included computer programming, was put in charge of the company’s location and local services, including Google Maps, overseeing more than 1,000 product managers. She also sat on Google’s operating committee, part of a small circle of senior executives who had the ear of Google’s co-founders, Larry Page and Sergey Brin.

Mayer has been on the outs for some time at Google, and she did not show for Google I/O this year. She moved up the food chain from being Google employee No. 20 and first female engineer. Mayer’s rise took her from engineer to project manager to Director of Consumer Web Services to VP of Search Products and User Experience, and finally to Location in a broad shift. She was also on the very influential “Operating Committee” of high ranking officers.

However, she was not promoted as one of Larry Page’s seven business heads when he re-took over the company last year.

[tweet https://twitter.com/marissamayer/status/224968460139114496]

Mayer is on Walmart’s board of directors, and she briefly dated Google CEO Page who said:

“Since arriving at Google just over 13 years ago as employee #20, Marissa has been a tireless champion of our users. She contributed to the development of our Search, Geo, and Local products. We will miss her talents at Google.”

Mayer said,

“I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users.  I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.”

The press release is below. 

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