Mi TV

Xiaomi has today unveiled its new 60-inch Mi TV 3, the follow-up to the 48-inch Mi TV 2S that it showed off earlier this year. While the set does have features and specs that set it apart from its competitors — especially at its RMB 4,999 price point (~$786) — the TV also ditches its internal main board components, now found in a separate, much cheaper, Mi TV Bar add-on. This is a really interesting move for the smart TV space in general, and of course, the main board powers the set’s OS, MIUI, which is based on Android…
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Xiaomi, the Chinese Android manufacturer which heavily bases its product designs and marketing on Apple products, is to invest $1B in the Chinese YouTube equivalent, Youku.

Xiaomi has long been aware of the importance of an integrated hardware-and-services offering, initially selling its smartphones at cost-price in order to build market share, relying on its app store to generate profits. A tie-in with a video service makes similar sense – smartphones and tablets providing an audience for video content, and video content driving demand for devices on which to view it – but the move is likely to be primarily driven by Xiaomi’s move into the smart TV market …  
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