Mobile Commerce

Image via <a href="http://www.businessinsider.com/buy-button-coming-to-google-search-2015-7" target="_blank">Business Insider</a>

Google confirmed at a conference in May that a “buy” button was planned for products in its search results, and today the company elaborated on those plans at a press event in NYC. The new feature called “Purchases on Google” will allow consumers to purchase products directly from ads in Google Search results. Featuring a buy button in ads when searching for products should make purchasing those products more seamless for consumers and boost the value of ads for merchants.
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Yet another Google service bites the dust.  This one’s not as cut and dry as Google Reader, for instance, because some of the Google Checkout functionality will transfer to Google Wallet.

Merchants can continue to accept payments using Google Checkout until November 20, 2013.

• If you don’t have your own payment processing, you will need to transition to a different solution within six months. To make things easier, we’ve partnered with Braintree, Shopify and Freshbooks to offer you discounted migration options.

• If you are a U.S. merchant that does have payment processing, you can apply for Google Wallet Instant Buy, which offers a fast buying experience to Google Wallet shoppers.

At some point, Google’s brand is going to get tarnished by these closures. How am I going to feel comfortable getting behind a new Google product if I know there’s a more than 50% chance it will close? 
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Earlier this week Google confirmed that its head of Google Wallet will leave later this year, and today AllThingsD reports that the company is scrapping its plans for a physical credit card that would accompany its mobile payment service.

Google CEO Larry Page reportedly canned the physical card just last week after being dissatisfied with its reliability due to glitches.

The company was reportedly preparing to demo the physical card, which featured the colorful Google Wallet “W” branding, at Google I/O next week, so it is interesting that this report is surfacing so suddenly.

Larry Page reportedly cited more innovative approaches to mobile commerce from startups like Square, which seems to have solidified his decision to shred the company’s plans for a physical Google Wallet credit card.

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