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Samsung Electronics celebrated the launch of the Samsung Experience Shop today with the grand opening of their newest location in New York’s Union Square Best Buy store. JK Shin, CEO and President of IT and Mobile Business at Samsung, Hubert Joly, CEO of Best Buy, and Tim Baxter, President of Samsung Electronics America hosted an executive grand opening.  Samsung also announced an experiential consumer event featuring Bruno Mars to celebrate the launch of this innovative retail concept.

The activities mark the beginning of a nationwide rollout of the Samsung Experience Shop, which will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. by early summer. Samsung Experience Shops are beginning to open just in time for the official launch of the highly-anticipated Samsung Galaxy S 4.

Google users will find not only Samsung Android  phones and tablets (and cameras!) but Chromebooks at the new store-within-a-store. Full press release follows: expand full story