search plus your world

Marketing research firm Compete released a study depicting Google+ as half the size of Twitter, and it suggested the +1 button is now available everywhere on the Internet.

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Google’s social platform launched June 28, 2011 and quickly sought to combine personal search, custom social networking, and significance to any website with a new +1 feature (similar to Facebook’s “like” button). The Mountain View, Calif.-based Company saw $37.9 billion dollars of revenue last year— an appropriate correlation to its swelling Google+ service.

The social network reached a high of 20 million unique visitors, 50 million visits, and 200 million page views in December 2011, according to Compete. Those statistics corroborate recent estimates that peg Google+ as gaining 750,000 users daily.

“It is now safe to say that Google+ is becoming an enormous success, with nearly half of the unique visitors of Twitter (40,411,065 unique visitors in December),” announced Compete…

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While conducting a search on Google+, a user can only comment on an existing post or share a found item, however, the Google+ team announced a new feature today that lets users start a conversation directly from search results.

Until now, options for interacting with a certain phrase or interest was limited to commenting and posting. The newly announced component suddenly turns a search into a conversation and relieves the pressure from users needing original content to partake in discussions…

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The U.S. Federal Trade Commission is expanding its antitrust probe of Google to include the inspection of social network service Google+, according to Bloomberg.

The publication sourced two people “familiar with the situation,” and cited “competition issues raised by Google+” as the primary aspect of the FTC’s investigation into whether the globally popular search engine gives preference to its own services. The FTC is also inquiring whether such practices violate antitrust laws, according to Bloomberg, who could not identify its sources due to the investigation’s nonpublic status.

The Mountain View, Calif.-based company rolled out “Search, Plus Your World” to its search engine Jan. 10 and dubbed the revision a “personal results” feature that displays Google+ photographs, news and comments when user’s conduct Web searches. The Electronic Privacy Information Center promptly called upon the FTC on Jan. 12 to investigate the recent search changes in a letter posted on its website…

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