simple choice

T-Mobile’s mission to change the entire U.S. wireless industry took another step forward this morning. In an Uncarrier Amped move dubbed ‘Mobile without Borders‘, T-Mobile announced that it will offer its American customers free telephone call roaming to and from Mexico and Canada. For the first time, it will also include free 4G LTE data. Postpaid, prepaid and business customers will be able to make use of it from Wednesday, July 15th. It’s a killer move, and effectively erases the virtual borders between the U.S. and its neighboring countries.

Unlike the current Simple Global feature, when a T-Mo subscriber crosses the Mexican or Canadian borders, they won’t be reduced down to EDGE speeds. They retain 4G LTE connectivity seamlessly, providing there is LTE coverage in that area. T-Mo partnered with carriers in those two countries to pull this move off. There’s only one small asterisk — the feature is being offered in specific cities within Canada and Mexico — as discussed below…

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T-Mobile unveiled a new offering that will provide global data coverage allowing users to access their data plan in over 100 countries at no extra charge (via Engadget). CEO John Legere has been hinting at the announcement on his Twitter account in recent days: “Today is the day! The day we change the way the world uses their phones!”

Today is the day! The day we change the way the world uses their phones! You ready? #unleash

— John Legere (@JohnLegere) October 9, 2013

This new plan will allow Simple Choice customers to get unlimited 2G data and texting in supported Simple Global countries. Voice calls on the plan cost $.20 per minute for in-country calls. There are no extra fees for this service, as it is included in all Simple Choice plans automatically.

The “un-carrier” also announced a few other changes to its plans, including a new international talk and text option from the US to all other Simple Global countries. That will cost an additional $10/month and include $.20/minute voice calls and unlimited texting. Adding this option to your plan will also enable unlimited calling to landlines in over 70 Simple Global countries for free.

Finally, T-Mobile announced that its 4G LTE network is available nationwide and reaches over 200 million potential customers.