TechCrunch Disrupt

 [youtube=http://www.youtube.com/watch?v=ZBduf8o0AbI]

Google’s Vice President of Corporate Development David Lawee sat down with MG Siegler today at TechCrunch Disrupt in New York City to discuss the search engine’s history with acquisitions including yesterday’s buyout of Motorola Mobility. 

The entire interview is above (part 2 is below-soon), but the main point of discussion concerns the nugget that Google acquires 20 to 30 companies a year, with an additional 20 or more related to patents, but Lawee said two-thirds of all Google’s acquisitions have been successful. Lawee attributes the success rate to Google’s initiative to only recruit endeavors that will benefit from being a part of Google, rather than to continue existing on their own.

The VP further said each acquisition has its own metrics to determine whether it is successful, while he then mentioned DoubleClick and AdMob as two of Google’s most successful acquisitions. Slide, on the other hand, is one of Google’s failures.

“Sometimes executing on strategy leads other things to fail. […] 85 percent of that team ended up working for YouTube and they’ve done quite well there,” Lawee explained.

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[vodpod id=Video.9929744&w=650&h=400&fv=%26amp%3BembedCode%3DUzNDJoMjpzR4v5RcbxsAczC071d3QOq1]

On the possibility of Apple dropping Google Maps (we’ve heard they aren’t): Mayer says there are 200 million active users of Maps and in June more people will use them on mobile than the desktop. (Although at 100 million iPhones out there, an Apple exodus would put a monster dent in those numbers. Also, new Google Mobile Maps (not iOS) use vector tiles which can be up to 100 times smaller files than the traditional bitmap tiles.

Also, location is getting better as more data is input (learning), especially in big cities like New York with check-ins helping out.

Finally, she expects phones to know what you want before you ask, called ‘serendipity’ or ‘zero-click’.

Full transcript available here.