Samsung launched its Galaxy S III today with a few new software enhancements including an “S-Voice” feature that many are comparing to the iPhone’s Siri. Another new feature is called “Pop up play.” It allows you to run picture-in-picture video. The feature lets you play video in a smaller window that floats on top of the UI, which allows you to multitask while continuing to watch. You can see Pop up play in the video above at 1:48.