Samsung let New Yorkers experience the all-new Galaxy S III today at a release event in Manhattan, while the company reiterated its goal to “win over” the competition’s user base (ahem, iPhone 4S users) with this latest Android offering.
Chief Marketing Officer Tom Pendleton and Chief Product Officer Kevin Packingham were on stage this afternoon to celebrate the S III’s launch on all the major U.S. carriers. They also unveiled their marketing strategy, with a few numbers on mobile sales. The executives revealed that Samsung sold 61 million devices in the United States—just add another 80 million for the worldwide sales. They further pinpointed the S III as the fastest-selling pre-order smartphone in the company’s stateside history.
The Galaxy-branded smartphone boasts many impressive features, such as Ice Cream Sandwich OS, but the South Korea-based manufacturer focused on the S III’s uniqueness, 2100 mAh battery, 4.65-inch high-definition screen, 2 GB of RAM, LTE capability, and integrated sharing options.
“We want to show you five things no other phone can do,” added Packingham, while touting the S III’s bevy of highlights.
The chief explained how the Galaxy Nexus successor packs an “All Share Group Cast” feature for sharing documents and media anytime or anywhere. Meanwhile, the “Share Shot” tech specifically—and automatically—streams photographs to friends, but “S Beam” is available for those who want to send large video files or even contacts with just one tap. Next up is the “Smart Stay” feature, which maintains screen brightness, so users are never again interrupted by a dimming display. The last showcased feature is the “Pop-up Play” that allows S III owners to do multitask such as watching video and texting simultaneously.
A gallery of the event is below.
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