The majority of American teens prefer YouTube to iTunes, radio, online radio, and CDs when it comes to finding and listening to music.
Approximately two-thirds of 18-and-younger U.S. teenagers, according to a “Music 360” survey from research firm Nielsen (via The Wall Street Journal), claimed they sidestepped other music-listening mediums for Google’s video-sharing platform.
YouTube snagged 64 percent of 13-to-17 year olds, while radio came in second at 56 percent. iTunes held 54 percent, with CDs and Pandora rounding the top five at 50- and- 35 percent respectively.
The Wall Street Journal noted young folks regard YouTube as a “de facto free music service,” but adults do not take full advantage of the site’s complimentary content. The survey showed 67 percent of them actually preferred radio for music consumption, but another 61 percent still gave CDs a whirl. Meanwhile, YouTube stole 44 percent, Pandora landed the No. 4 spot at 32 percent, and iTunes sat at fifth with 29 percent.
The results further indicated record companies need to “stay nimble in a changing world,” according to The Wall Street Journal, because they and music publishers crop minimal revenue from advertising on YouTube videos. Moreover, the YouTube app on iDevices, which Apple recently said it would nix, does not run advertising.
Go to The Wall Street Journal for the full report.