YouTube Ad Blitz

We heard last summer straight from YouTube chief Salar Kamangar that Google’s video service considered introducing subscription-based content that would rival traditional cable channels and see users paying a fee to access some partner channels. Today, a report from Ad Age, quoting “multiple people familiar” with YouTube’s plans, shared some additional details.

According to the report, YouTube will not only charge somewhere between $1 and $5 per month for access to certain channels, it will also charge for some “content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.”

YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. As of now it appears that the first paid channels will cost somewhere between $1 and $5 a month, two of these people said. In addition to episodic content, YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.

Ad Age’s sources said the service could launch as early as the second quarter of 2013 with around 25 channels and a 45-55 revenue split for content creators:

These people said YouTube could introduce the paid channels as early as the second quarter of this year. One of them said that the channels could be introduced to the public at the Digital Content New Fronts in late April, where digital-media companies such as YouTube, AOL and Yahoo host advertisers for presentations announcing new online-video series.

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