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The mysterious barge that appeared in San Francisco Bay has been confirmed by multiple sources to be Google’s first foray into retail space, reports CBS.

First rumored to be a data centerCBS first suggested a week ago that it could be the retail space we’ve been predicting since February, and is now stating this as fact – though suggesting it may be aimed at an exclusive clientele.

Google’s mysterious floating barge on San Francisco Bay will feature luxury showrooms and a party deck for the tech giant to market Google Glass and other gadgets to invitation-only clients, multiple sources told KPIX 5.

It’s not clear whether it’s just the upper entertainment deck that is reserved for VIP guests or the whole structure, but it appears the structure isn’t fixed: it’s a giant Transformer … 

The building is constructed of interchangeable 40-foot shipping containers that can be assembled and disassembled at will, allowing it to be placed on barges, trucks or rail cars and taken anywhere in the world, the source said. Google could send it to a ski resort one day and then have it shipped to the beach a few days later.

Luxury showroom or store open to the public, it’s going to be an interesting project to keep an eye on.

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