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Motorola is kicking off 2014 with a piece of excellent news as the Moto X drops to $399.99 without contract. Rick Osterloh, the company’s Senior Vice President just announced the news on the company’s official blog stating Motorola has “hearing a lot recently from people who want a new premium smartphone at a reasonable price without having to wait for a contract upgrade.” Motorola is taking the bull by the horns and dropping the price down to a level that is arguably one of the best price tags we’ve seen on a premium device in some time.

Of course this news comes after Motorola’s website went down on Cyber Monday resulting in two additional days of sale at $349.99 to honor customers attempting to purchase on that ‘fateful’ Monday. The full press release announcing the price drop follows below:

Moto X now $399 everyday for everyone.

When we launched Moto X, our goal was to solve real consumer problems and give people refreshing new choices in the sea of smartphone sameness.

We heard from people that they wanted more control in how their phones looked, so we introduced the Moto Maker customization tool and made it available on all major carriers. That enabled our customers to choose from hundreds of color combinations and, for the first time, real bamboo backs. We heard that battery life was a major pain point, so we engineered Moto X to go all day long. And we heard that having the most current software was really important to our owners, so we made sure that Moto X was the first smartphone to upgrade to Android 4.4 KitKat.

But we’re not stopping there.

We’ve been hearing a lot recently from people who want a new premium smartphone at a reasonable price without having to wait for a contract upgrade. That came through especially loud and clear during our holiday flash sales.

So from today forward we’re offering Moto X at an everyday starting price of just $399 on any major US carrier, without a contract. This includes customized devices.

Today several wireless carriers offer good month-to-month or prepaid service plans that cost much less than the contract plans that come with subsidized devices. Combine one of those plans with our new $399 everyday pricing and you could save hundreds of dollars over two years while keeping the freedom to change service providers when you feel like it. We can even help you finance your purchase* so you pay monthly for your contract-free Moto X.

Because you should have the freedom to buy a great device when you want, without chaining yourself down.

Happy new year!

Rick Osterloh
Senior Vice President – Product Management

 

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