Google today announced on its DoubleClick blog that it has acquired spider.io, a company that has been developing technology to fight online fraud related to advertisements. While noting that it has also been investing in developing its own technologies to fight fraud, Google said it would first implement spider.io’s technology into its video and display ad products to help detect fraudulent activity:
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts.
Google adds that the long-term goal for the technology it acquired is to provide advertisers and publishers with more accurate methods of measuring a campaign’s results. “Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.”
More on the DoubleClick advertisers blog here.