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Google preparing subscription news service on Google Play to rival Apple’s Newsstand?

It looks like Google might be repairing a new section in the Google Play store specifically for news content in subscription and issue form. While Google already has a dedicated Magazine section on the Play store, AndroidPolice first noticed clues in code for the web version of Google Play that hint Google could be preparing to launch a new service dubbed “Google Play News.”

While we don’t get much information about the service, we do learn Google Play News could offer “issues” and “subscriptions”. This makes us think the company could be preparing a subscription news service that rivals Apple’s Newsstand on iOS. Apple currently offers both issues of newspapers and magazines in subscription form through its Newsstand app.

It’s not clear how exactly the Play News section would differ from the existing Magazine section, but AndroidPolice noted that the Google Play code points to the section having its own heading color. This suggests it will indeed be a dedicated category on the store.

As I’m sure you know, the Play Store is color themed – Books are blue, Music is orange, etc. So the most important question a discovery like this raises is “What color will the News section be?” It turns out we can actually answer this one thanks to the Play Store CSS (mirror). It’s yellow. The News section will be yellow.

It’s a possibility Google will eventually merge this new newspaper feature with magazines like how Apple’s Newsstand app works, but we’ll have to wait to find out for sure what Google officially has planned for the service.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.


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