Many consumers expect web content to be free and will suffer through most ads rather than subscribe to various publications. This, of course, comes as a great detriment to publishers and their business. With several new efforts, Google is now trying to help publications boost their subscriptions and monetization.
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Google has today announced a major expansion of the Fact Check tool it first introduced back in October of last year to help counter fake news. The tool was initially limited to Google News, and restricted to just two countries, the UK and USA.
Google says that it is now making the tool available in Search as well as News, and rolling it out globally in all languages.
With thousands of new articles published online every minute of every day, the amount of content confronting people online can be overwhelming. And unfortunately, not all of it is factual or true, making it hard for people to distinguish fact from fiction. That’s why last October, along with our partners at Jigsaw, we announced that in a few countries we would start enabling publishers to show a “Fact Check” tag in Google News for news stories. This label identifies articles that include information fact checked by news publishers and fact-checking organizations.
After assessing feedback from both users and publishers, we’re making the Fact Check label in Google News available everywhere, and expanding it into Search globally in all languages
You won’t, however, be offered a Fact Check for every single search you conduct …
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