Robert Scoble isn’t mincing words on Google Glass. He thinks it will be big, big, big. His review after having Google Glass for two weeks reads like he’s had an epiphany and the only thing preventing these from ruling the universe is Larry Page’s inability to price these things as low as $200. His 6 points:
1. I will never live a day of my life from now on without it (or a competitor). It’s that significant. 2. The success of this totally depends on price. Each audience I asked at the end of my presentations “who would buy this?” As the price got down to $200 literally every hand went up. At $500 a few hands went up. This was consistent, whether talking with students, or more mainstream, older audiences. 3. Nearly everyone had an emotional outburst of “wow” or “amazing” or “that’s crazy” or “stunning.” 4. At NextWeb 50 people surrounded me and wouldn’t let me leave until they had a chance at trying them. I haven’t seen that kind of product angst at a conference for a while. This happened to me all week long, it is just crazy. 5. Most of the privacy concerns I had before coming to Germany just didn’t show up. I was shocked by how few negative reactions I got (only one, where an audience member said he wouldn’t talk to me with them on). Funny, someone asked me to try them in a bathroom (I had them aimed up at that time and refused). 6. There is a total generational gap that I found. The older people said they would use them, probably, but were far more skeptical, or, at minimum, less passionate about the fact that these are the future, than the 13-21-year-olds I met.
It is important to keep in mind the context of his perspective. He’s a uber-geek who spends his life immersed in technology. Some people will find the idea of wearing a computer on your face unsettling and there undoubtedly will be backlash. The wow factor will wear off and they will have to produce some value. Right now image and video taking are the key apps. As Scoble mentioned, other apps are coming fast and furious.
And, no, I don’t believe they won’t be $200 (unless there is a subsidy like phones). If Google is charging developers $1500/pop, there is no way Google can make them for $200, at least in the near future.
All of those disclaimers aside, I really do see a lot of opportunity for Google here. They’ve thought forward and this bet on the future of technology is going to change things.
- Hackers confirm Google Glass “root is easy”, let the modding begin (9to5google.com)
- More Google Glass hardware specs revealed: OMAP 4430 CPU, 682mb to 1GB of RAM (9to5google.com)