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Photo: dexigner.com

The on-going saga of the EU’s anti-trust case against Google, accusing it of using its dominant position in search to block competition, continues with Google making fresh proposals to the Competition Commission.

Google’s initial response was to offer to:

  • clearly separate sponsored links from organic search results, and to link to rival search services
  • allow publishers to choose what content is included in Google’s various search results
  • allow website owners to sell advertising from competitor companies alongside Google ads
  • allow advertisers to manage search advertising campaigns across competing platforms …

After seeking feedback on the proposals from other interested parties (read: Microsoft and others who feel they are unfairly treated), the EU rejected them as not going far enough.

Reuters reports that Google has now offered further concessions, but neither Google nor the EU has yet revealed what these are.

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