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Google to track mobile app usage via Mobile Meter app

Image: digitallifeplus.com

Image: digitallifeplus.com

Google has confirmed it’s working on a Mobile Meter app for both Android and iOS to allow it to monitor how smartphone owners use mobile apps. But no need for any privacy panicking: the app will be available only to those who have opted in to Google’s Screenwise paid market research panel, reports Engadget.

The Mobile Meter apps will replace an older method that allowed panelists to participate, helping Google measure media consumption across all screens but with more accurate results on mobile. Both the Android and iOS apps will be submitted to their relevant app stores in the near future, although only panelists will be able to actually use them … 

Panelists are paid for signing-up, and then receive quarterly payments of around $20 for participating. Google isn’t seeking additional panelists at present.

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