Advertising Age reports on a clever mobile ad campaign by LG, in which browser identifiers are used to display an ad targeted directly at the handset being used.
To promote the brand’s G2 smartphone, [ad agency M&C Saatchi] created a series of banners that recognized — and responded snarkily — to the competitor phones on which they appeared.
The ad displayed to HTC One owners focuses on battery-life:
While that shown to iPhone owners points to the larger screen size of the G2:
It’s not known how widely the campaign will be rolled out (it’s being run in Sweden at present), but it’ll be interesting to see whether the technique catches on.
I can definitely see potential for it, but that potential includes the possibility of annoying those who’ve just splashed out on their shiny new handset and aren’t looking for a competitor to diss their choice. Still, it can’t be as bad as LG’s G2 launch event in Korea …
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