Back at Google I/O in May, the company announced some updates rolling out to its Google Play Developer Console with some of the highlights including beta testing, staged rollouts, and a new app translation service. After a successful pilot program, Google has announced on its Android Developers blog that the App Translation Service is now open to all developers:
To help developers reach users in other languages, we launched the App Translation Service, which allows developers to purchase professional app translations through the Google Play Developer Console. This is part of a toolbox of localization features you can (and should!) take advantage of as you distribute your app around the world through Google Play… You’ll be able to upload your app’s file of string resources, select the languages you want to translate into, select a professional translation vendor, and place your order. Pro tip: you can put your store listing text into the file you upload to the App Translation Service. You’ll be able to communicate with your translator to be sure you get a great result, and download your translated string files
Developers interested in purchasing translation services can find the App Translation Service at bottom of the APK section in the Google Play Developer Console.