Google is about to launch a new Android TV platform at its upcoming Google I/O conference in June, according to a new report from GigaOM. The report claims the new platform will be a revamped vision of what Google already has with its Google TV platform and will focus mainly on online content and Android gaming rather than integrating with existing pay TV services:
Android TV won’t be another device, but rather a platform that manufacturers of TVs and set-top boxes can use to bring streaming services to the television. In that way, it is similar to Google TV, the platform the company unveiled at its 2010 Google I/O conference. But while Google TV was focused on marrying existing pay TV services with apps, Android TV will at least initially be all about online media services and Android-based video games.
Google has apparently been making deals with partners in the lead up to launching the new platform, some of which are said to include Netflix and Hulu Plus as well as hardware partners that will build and sell the Android TV devices. The report also shared some details on the Android TV UI:
Android TV’s key focus will be on simplicity, which will be reflected in the user interface. Key to that is something the company has internally been calling Pano. The idea behind Pano is that apps can surface individual pieces of content right on the home screen in a card-like fashion so that users can browse movies, TV shows and other types of media as soon as they turn on an Android TV… Content will be presented in a series of cards that can be browsed horizontally, and each movie or TV show episode has deep links into publisher’s apps, giving users the option to start playback right away.
Rumors of the Android TV project first leaked out last year and GigaOM reports that previously leaked screenshots of the Android TV UI (above) are accurate.
The report provides some additional details on what lead to Google developing Android TV alongside Google TV, but the short of the story is Android TV will officially replace Google TV and likely live alongside Chromecast as more capable, pricer hardware for the living room.
We’ll have live coverage of Google’s I/O developer conference when it kicks off next month on June 25.
FTC: We use income earning auto affiliate links. More.