Following a CIRP report claiming that BlackBerry’s smartphone market share was now zero (that is, too small to measure), the company has hit back with a ‘fact check’ portal intended to present its side of the story to what it sees as “sensationalized reports.”
To be fair to the company, the CIRP report in question measured consumer share, while BlackBerry’s strength has always been in the enterprise market, where BlackBerry says it still leads.
[In the Enterprise space] BlackBerry has the largest install base, an unparalleled global infrastructure, and the deepest understanding of how to provide secure, productive mobile collaboration and communications in the enterprise space.
Which may well be true for the moment, but the very fact that the company feels it has to work so hard to present its case is testament itself to its precarious prospects.
BlackBerry announced earlier this month that apps on the Amazon Appstore will be available to BlackBerry 10 owners from the fall.