Last night Google announced a new space for apps on the Play Store specifically for Android Wear software. In just a few short hours, this new wing has amassed a collection of 33 apps and shows no signs of slowing down. Apps like Runtastic Running & Fitness, MediSafe Meds & Pill Reminder and Hue Control and Lyft hit Google Play today along with a slew of others.

In addition to the software listed in Google Play’s dedicated Android Wear section, some traditional apps have added support for smartwatches, but have yet to make the transition to this new space. We’ll just chalk this up to growing pains. At this rate the Play Store’s Android Wear listing could easily reach 100+ apps during this holiday weekend.

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