Amazon’s Fire Phone is officially set to be released on July 25th, but the company has just shared the first ad for the device. Instead of focusing on the device’s unique features like the Firefly button or Dynamic Perspective, the ad focuses entirely on the fact that the phone comes with a free year of Amazon Prime.

The video shows two kids in a coffee shop comparing the content they have on their Fire Phones, which includes Twitter, Pinterest, and Minecraft. “I’ve been on this earth nine years and I’ve never seen anything like it,” one of the kids remarked.

You can watch the ad at the top of this post and pre-order the Fire Phone from Amazon now.

(via Business Insider)

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