Amazon.com Investor Relations: Press Release

Plus, one year of Prime membership included

Free unlimited cloud storage for photos

World-class customer support with Mayday—24×7, 365 days a year

32GB Storage—Standard

SEATTLE–(BUSINESS WIRE)–Sep. 8, 2014– (NASDAQ: AMZN)—Dynamic Perspective, Firefly, world-class customer support with Mayday, free unlimited cloud storage for photos, 32GB of storage—and, for a limited time, customers get 12 months of Prime membership with Fire phone, which includes unlimited streaming of tens of thousands of movies and TV episodes from Prime Instant Video, access to over a million songs to download or stream from Prime Music, over 500,000 books to borrow from Kindle Owners’ Lending Library and free two-day shipping on tens of millions of items. Now there’s another great reason to buy Fire—it’s just 99 cents with a two-year contract. Customers can purchase Fire on www.amazon.com, www.att.com and in AT&T stores nationwide.

“Fire is now 99 cents with a two-year contract, plus customers get one full year of Prime included,” said Ian Freed, Vice President, Amazon Devices. “With access to all of the Prime content, Mayday, 32GB of memory and free unlimited cloud storage for photos, plus the exclusive Dynamic Perspective and Firefly features, Fire is another example of the value Amazon delivers to customers.”

See what Amazon Fire customers are saying:

• “The best part of the phone is the integration with Prime – I’ve switched all of my iTunes music over to Amazon Music and have bought a few albums from my phone. The sound from the included headphones is amazing. I’ve watched some movies and read some books – all synced to my Kindle Fire HDX and the movies with my Fire TV.”
• “Mayday: I feel this truly separates this phone from every other phone in the market. It’s like having someone available 24×7 to help you out with your phone…and, there is no charge for that ‘ever.’”
• “Love it, better than the iPhone I had, Better pictures and better screen…My wife is switching from her iPhone 5 to Fire since she has checked out my FIRE.”
• “I’ve had three Kindle Fire tablets, and this Fire phone hooks seamlessly to their ecosystem of books and videos, which I use heavily in my professional work so that’s important to me.”
• “The Firefly feature is fun, and the camera takes fabulous pictures and videos.”
• “If you’re an Amazon Prime user, it can’t get better than this. The support for the Amazon ecosystem is amazing.”

Fire is the only smartphone with Dynamic Perspective and Firefly, two breakthrough technologies that allow you to see and interact with the world through a whole new lens. Fire features an advanced, 13MP rear-facing camera with backside illumination, LED flash, 5-element f/2.0 lens, Optical Image Stabilization (OIS), and high dynamic range (HDR) capabilities for beautiful, crisp photos, even in low-light conditions. Fire also includes a 2.1MP front-facing camera, and photos taken with Fire receive free, unlimited cloud storage.

Additionally, the Amazon Appstore has seen tremendous growth with the rate of app submissions to the Appstore more than doubling in the weeks following the Fire phone launch in the U.S. Recent additions include: Fly Delta, Bank of America, MLB.com At Bat, Tetris Blitz, Uno With Friends, Venmo, and World Series of Poker as well as the tens of thousands of others already available for Fire – Facebook, Facebook Messenger, Flixster, Instagram, Pandora, Pinterest, Spotify, StubHub, Twitter, and WhatsApp. Customers are also enjoying the use of Dynamic Perspective within apps and games—3 of the top 7 downloaded apps and games, incorporate features of Dynamic Perspective. Learn more about the Fire developer SDK at http://developer.amazon.com/firephone.

In the U.S., Fire is available exclusively on AT&T – the nation’s most reliable 4G LTE network. Fire with 32GB is available for 99 cents with a two-year contract or $0 down and $18.75 per month (for 24 months) with AT&T NEXT 18. Customers can purchase Fire at www.amazon.com, www.att.com or AT&T stores nationwide. For more information, please visit www.amazon.com/fire.

About Amazon.com

Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.