DoubleClick

Update: It appears that Google’s DoubleClick servers are now functioning properly as ads begin to reappear across the web.

If you happen to be browsing the web and noticing fewer banner ads or slower loading times on your favorite websites, including our very own, the reason is that Google DoubleClick for Publishers appears to have been experiencing some downtime since approximately 9:00 AM Eastern. AdSense ads still appear to be loading correctly.

A number of websites rely on Google DoubleClick for Publishers as an industry standard tool for displaying online ad inventory on blog posts and pages as a primary revenue source, meaning that some top publications could be losing out on hundreds and thousands of advertising dollars they would normally be earning during this outage.

We’ll be sure to update this post if we hear any official update from Google or when the outage has been resolved.

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