With February coming to an end, Google’s deadline for the launch of its industry effort to speed up and improve mobile web pages is nearing. According to AdAge, Accelerated Mobile Pages will launch on February 24 with BuzzFeed, the Wall Street Journal, and the Washington Post also launching AMP ready sites.
publishers Stories February 21, 2016
publishers Stories January 26, 2016
Next month’s launch of Accelerated Mobile Pages on Google Search will support ads right out of the gate. AMP, an industry effort to speed up and improve mobile web pages, has garnered the support of many tech companies and publications. The latter will have full control over ads on AMP pages and get accompanying statistics.
publishers Stories November 25, 2015
The AMP Project — to speed up and improve mobile web pages — is picking up steam since its announcement six weeks ago, and now we know that it’s expected to launch in an official capacity early next year. A bevy of new media organizations and ad tech companies have announced their support and commitment to the open source project, as well.
publishers Stories October 7, 2015
With the debate over ads and the speed of the mobile web growing every day, many web companies like Apple and Facebook have pushed for publishers to hand over their content in the name of a better experience for users. But content creators — for the most part — don’t want to do that, and Google knows that. So today, the Mountain View company has announced the Accelerated Mobile Pages initiative, a plan it’s leading to make the mobile web faster… expand full story
publishers Stories July 27, 2015
Google announced today that it is updating its AdSense user consent policy to comply with requests from European Union data protection authorities. The updated user consent policy strengthens the requirement that publishes with audiences in the EU obtain permission from readers before collecting usage data and accessing cookies. Google says the updated user consent policy follows its own approach to comply with privacy laws. The company outlines the updated user consent policy for website and app publishers with EU readers and users: expand full story
publishers Stories January 21, 2015
Google notifies publishers that AdSense Direct is closing on February 10th (Update)
Google notified publishers on Wednesday that AdSense Direct will be closing on February 10th, just days after the one-year anniversary of the direct ad sales service. There will no longer be support for any campaigns created with the feature, while access to the Direct Campaigns page will be removed. Outstanding account balances will be settled when the service shuts down.