AT&T, Sprint, and Verizon need to watch out. The “uncarrier” has announced yet another couple of reasons they hope will get you to ditch your current cellular provider for T-Mobile. Today, CEO John Legere and his cohorts have come out to announce that T-Mobile is now offering a 2-line family plan that comes with unlimited talk, text, and 4G data, for $100 a month.
Referencing the fact (at least according to T-Mobile) that “75% of people “hate” monitoring their families’ data usage,” the company wants to offer a plan that’s affordable and yet gives customers the freedom not to worry about how quickly they’re eating gigs. The new plan costs a family of 2 $100 per month, but more lines can be added for an additional $40 apiece.
Additionally, the company has resurrected its $100 per month plan for four lines, which offers unlimited talk and text but limits each phone to 2.5 GB of 4G data. After this 2.5 GB is used, unlimited throttled data will still be active until the end of the month.
Both of these plans significantly undermine the offerings of T-Mobile’s main competitors, with a side-by-side comparison shown in the graph above. The difference in price for the unlimited plan for a family of four ($180 at T-Mobile) is especially striking.
BELLEVUE, Wash.–(BUSINESS WIRE)–Tenth paragraph should read: For more about T-Mobile’s new unlimited 4G LTE family data plan, please visit: http://www.t-mobile.com/ (instead of …http://www.t-mobile.com/unlimitedfamilyplan or in Spanish http://www.t-mobile.com/planfamiliarilimitado starting December 10.)
“Of course, every single T-Mobile Simple Choice postpaid customer immediately qualifies to take advantage of this offer. That’s how the Un-carrier does it, putting our customers first”
The corrected release reads:
T-MOBILE INTRODUCES AMERICA’S ONLY UNLIMITED 4G LTE FAMILY PLAN
75% of people “hate” monitoring their families’ data usage on carriers’ confusing shared data plans. Now, the Un-carrier puts an end to the gigabyte gimmicks with its new unlimited 4G LTE family plan − starting at just $100 for two lines.
And, T-Mobile brings back its most successful promotion – 4 lines for $100 with 10 GB of 4G LTE data.
T-Mobile (NYSE: TMUS) is taking a stand for everyone who wants wireless without all the confusion and without limits for themselves and their families − unveiling America’s only family plan with unlimited 4G LTE data for the whole family and a multi-line family discount. Available tomorrow, the new Simple Choice family plan starts at just $100 per month for two people – and it goes all the way up to 10 people for just $40 more per line – when everyone on your plan wants unlimited blazing-fast data on America’s fastest nationwide 4G LTE network.
This holiday season, the traditional carriers are flooding the airwaves with a mishmash of confusing shared data promotions. Between them, AT&T, Sprint and Verizon have 24 different family and promotional rate plans, and, not surprisingly, 81 percent of people recently polled describe all the data promotions in the wireless industry as “somewhat confusing” or “very confusing.” And a full 75 percent say they “hate” policing their own family members’ data usage on the carrier’s shared data plans, while more than 40 percent say they often worry about overage penalties on those plans.
T-Mobile said it’s time to put a stop to the madness. It’s time to free wireless customers from having to decipher confusing gigabyte promotions, from policing their own family’s data usage and from punishing overage charges. The Un-carrier is cutting through the clutter and complexity with a radically simple idea: everyone on your family plan uses as much data as they want. And, you can do it at a better price without ever worrying about domestic overages.
“People are saying loud and clear that they hate the confusion and complexity of the carriers’ shared data plans, and they should,” said John Legere, president and CEO of T-Mobile. “These plans are purpose-built to do one thing – take money from your pocket and put it into theirs. They threaten you with punishing overage penalties unless you police your own family’s data usage or up your data bucket and spend more every month.
“Unfortunately for American consumers, this scheme is working as intended,” added Legere. “In 2014, AT&T, Verizon and Sprint pulled in more than $1.5 billion – yes, with a ‘b’ – in overage penalties. And, it’s no surprise that AT&T is the worst offender by far – collecting more than half of overage penalties this year. T-Mobile’s unlimited 4G LTE family plan is a simpler, saner alternative to the carrier’s crazy gigabyte games.”
While the industry at large moves away from unlimited plans, T-Mobile is giving customers more of what they want. In addition to America’s only unlimited 4G LTE family plan and lightning-fast 4G LTE data for each family member, customers on T-Mobile’s unlimited LTE family plan also get all the Un-carrier “Simple Choice” goodness of no annual service contracts or domestic overages, unlimited talk and text, unmetered music streaming on T-Mobile’s nationwide network plus unlimited data and texting in 120+ countries and destinations, next-gen Wi-Fi calling and free in-flight messaging, among other benefits.
“Of course, every single T-Mobile Simple Choice postpaid customer immediately qualifies to take advantage of this offer. That’s how the Un-carrier does it, putting our customers first,” said Legere. “But not the carriers. Last week, one of them launched a new promotion that not one of their existing customers could get. That makes my head spin, and it’s exactly the kind of BS we’re on a mission to end.”
While the old carriers keep peddling their confusing shared data schemes, the Un-carrier continues to offer far more value, benefits and bang for the buck.
The Unlimited 4G LTE family plan offer is available starting December 10, 2014 for a limited time. Once you sign up, there is no planned expiration date – so you can keep the plan even after the offer is no longer available. All lines on your account must have unlimited 4G LTE data to continue to qualify.
For more about T-Mobile’s new unlimited 4G LTE family data plan, please visit: http://www.t-mobile.com/
It’s Back. T-Mobile Re-introduces 4 Lines for $100 with 10GB of Data
Also, for families who use less high-speed data – but still want to live worry-free – T-Mobile is re-introducing its most popular promotion in the last decade. Starting tomorrow for a limited time, for just $100 per month, a family of four can get up to 10 GB of 4G LTE data − that’s 2.5 GB per line with no sharing required. Your family will get the extra data until 2016 starts, and after that, you’ll still get 1 GB of 4G LTE data per line. And, as always, you’ll never face domestic overages when you use more data.
All that data comes on America’s fastest nationwide 4G LTE network and with all the benefits of being an Un-carrier customer. That’s a stark contrast to the carrier promotions, which come with fine print and gotchas like domestic overages, international roaming fees, hidden device subsidy costs and more.
Fastest LTE network based on download speeds. Only major national carrier offering unlimited LTE plan with multi-line family discount. Taxes & fees addit’l. Qual’g service req’d. Up to 10 lines. Visit T-Mobile.com for specific offer and coverage details.
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 53 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
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