Amazon has closed its beta Mobile Wallet app today, marking a step away from the mobile payment space for the Seattle, Washington-based company. We first told you about the app, which served as a hub for gift and loyalty cards, in July of 2014. The app launched in beta and was sadly incapable compared to the app offerings of other companies like Google Wallet and PayPal, not even giving users the ability to load debit or credit cards.
The app was available on the Amazon Appstore and the Play Store, but as of today both links to these app stores are dead. The company began emailing users of the app on Tuesday night saying that it would be shut down today, and it looks like that’s definitely the case.
“We have learned a great deal from the introduction of the Wallet and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers,” Amazon spokeman Tom Cook said in a statement given yesterday to CNET.
The app was announced a month after Amazon introduced its Fire Phone to the world, which to this day still struggles to sell. Even amidst huge price drops and substantial software updates, the Fire Phone just can’t gain any traction. And it looks like the company’s mobile payments app has suffered the same fate.