If you’ve ever said “Uh-oh” as your smartphone fell to the ground, HTC knows how you feel. It is today announcing a free, one-year protection plan for the One M9 smartphone, offering a free replacement if you crack the screen or drop it in water. The company will also replace the phone if you want to switch carriers.

HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

The UH-OH program is an extension of the HTC Advantage cover offered on the M8, which was limited to screen damage and only lasted for six months … 


There is of course some small-print: it’s US-only, you’re only covered for a single incident, and there’s no cover against damaging the rear casing or edges of the phone, even if it stops working as a result. You’re also not protected against burns

But with the main risks covered, it’s a pretty sweet incentive – though hopefully that’s not all the company will be announcing later today.

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