Mother’s Day is quickly approaching and Samsung has chosen to separate itself from advertisers going for your heartstrings with a much lighter advertisement titled “#TextsFromMom,” featuring the Galaxy S6 Edge.
The one-minute spot, as the title suggests, takes a look at how your mother probably uses (read: misuses) text messaging, and does so in a funny yet gentle manner. Anyone with a mother who took it upon herself to learn to text can sympathize and see their own mom in one or many of these messages. It ends with a reminder that you should call Mom this Sunday, not text her.
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What’s more, if you dial the phone numbers visible in the spot you get to hear what the moms had to say in their voicemail messages. You can also enter to win a Galaxy S6 Edge by sharing your mom’s funniest texts to Twitter with the hashtag #TextsFromMom. Nice job, Samsung.