Following a report on Friday morning from Reuters, rumors began flying about a potential ASUS acquisition of struggling HTC. The original report was clear, with ASUS Chief Financial Officer David Chang quoted as saying that “the chances of an actual takeover are not big…” This morning, however, HTC has come out to say matter-of-factly that it “will not consider the acquisition.”

We strongly deny the news. We didn’t contact Asusteck[sic] and will not consider the acquisition. As an international brand, HTC will continue to design world-class innovative smart devices through its pursuit of brilliance brand promise.

HTC has been struggling over the last few years, and the problems have been amplified as of late following the company’s launch of its lackluster HTC One M9 smartphone. HTC CEO Cher Wang came out to apologize publicly for the company’s poor performance earlier this year, and it slashed its performance guidance for the April-June quarter following a 20% drop in its stock early last week.

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