Screen Shot 2015-07-22 at 5.09.50 PM

Asus today announced that it is releasing a budget-focused device to AT&T’s prepaid GoPhone service today dubbed the Zenfone 2E. The device is very similar to the Zenfone 2, but less powerful and aimed at the budget-conscious customer.

Design-wise, the Zenfone 2E takes many cues from its more expensive sibling, but features a slightly smaller 5-inch display at 720p resolution. The Zenfone 2 features a 5.5-inch display at 1080p. The Zenfone 2E also features an 8MP rear facing camera and a 2MP front-facing shooter. The device is powered by a dual-core Atom processor paired with 1GB of RAM. The device ships with 8GB of onboard storage, but thankfully features a microSD card slot for further expansion.

The Zenfone 2E is available today in Walmart and Target retail stores and will come to AT&T locations on July 24th. The device will run you $119.99 and includes two interchangeable rear backing cases in white and black.

We’ve got a full review coming right around the corner.

FREMONT, Calif.July 22, 2015 /PRNewswire/ — ASUS and AT&T today announces the new ZenFone 2E for smartphone users that want an uncompromised budget smartphone experience. The new ASUS ZenFone 2E ushers in a new era of budget smartphones with luxurious design, features, performance, LTE1 connectivity, up to 38 hours of talk time (2G) / 20 hours (3G) and up to 17 days of standby time (2G) / 18 days (3G)2 to AT&T GoPhone customers at a value price of $119.99.

ZenFone 2E features a premium ergonomic arc design that fits in the palm of your hand for greater comfort and weight balance. The ergonomic design has a swappable back cover that is easy to replace; black and white covers are included with all ZenFone 2Es to let users decide which color matches their attire.

“ASUS is excited to launch the ZenFone 2E with AT&T. The ASUS ZenFone 2E embodies our philosophy of empowering luxury for everyone,” says Benson Lin, corporate vice president and general manager for mobile communications, ASUS. “Working with AT&T enables us to deliver an excellent smartphone experience on a high-speed 4G LTE network to consumers on a budget.”

Powered by a dual-core Intel® Atom™ processor (Clover Trail+), the ASUS ZenFone 2E has plenty of performance for daily smartphone use whether you’re surfing the web, browsing social media or killing time with games. A high-definition 5-inch LED backlit IPS display with Corning Gorilla Glass 3 delivers crisp details, 178-degrees wide viewing angles and rich colors for uncompromised visual fidelity.

ASUS PixelMaster camera technology enables the ZenFone 2E to take incredible images and selfies with its 8MP rear and 2MP front cameras. The ZenFone 2E PixelMaster camera technology provides users with auto, low-light, time rewind, and HDR modes to help users capture an image in difficult lighting conditions.

Support for 4G LTE, 802.11n Wi-Fi and Bluetooth 4.0 enables the ASUS ZenFone 2E to connect to AT&T’s lightning-fast cellular network, home and free Wi-Fi networks and Bluetooth peripherals with ease for network connectivity whether you’re at home or on the go. A micro SD slot makes expanding the 8GB onboard storage with a 64GB micro SDXC card a breeze too (card sold separately).


The ASUS ZenFone 2E is available immediately from Walmart and Target retail stores in the US while availability at AT&T stores begin July 24, 2015. Best Buy stores begin selling the ASUS ZenFone 2E on August 2, 2015. Pricing for the ZenFone 2E is $119.99 on AT&T pre-paid GoPhone plans.


For more information: http://www.att.com/cellphones/asus/zenfone-2e.html www.asus.com/US/Phones/ZenFone-2E-US-ATT-exclusive/ Sizzle video: http://youtu.be/G_e4KQwppuA

1LTE is a trademark of ETSI. 4G LTE not avail. everywhere.

2The estimated maximum standby and use time may vary depending on your current usage patterns, settings, and other factors and conditions.



ASUS ZenFone™ 2E

Operating system

Android 5.0 (Lollipop) with ZenUI


5-inch IPS display with 1280×720 (HD) resolution and 294ppi pixel density

Corning® Gorilla Glass®  3 with anti-fingerprint coating

PixelMaster Cameras

8MP front F/2.0 aperture, auto-focus, LED flash, 5-element lens

2MP rear, F/2.0 aperture

Video recording

1080p HD video recording

Network standards


FDD LTE 2/3/4/5/7/17/20

3G 850/900/1900/2100

2G 850/900/1800/1900

Memory & Storage


8GB eMMC storage

Micro SDXC slot (up to 64GB, sold separately)



Bluetooth® 4.0


3.5mm audio jack 

Location sensors 



2500mAh non-removable lithium-polymer 


White and black covers included

Dimensions (H x W x D)

5.83″ x 2.81″ x 0.43″


5.47 oz.


$119.99 with AT&T pre-paid GoPhone plan

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.


FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Chance Miller

Email: Chance@9to5mac.com

Chance currently writes for both 9to5Google and 9to5Mac, in addition to 9to5Toys.