As promised, Best Buy has started selling the new Moto X Pure online. The consumer electronics retail giant began selling it today, with white, black and bamboo models available in both 16GB and 32GB storage options.

As with Motorola’s Moto Maker, the prices start at $399 and go up to $475 depending on which memory and finish model you decide on.

The Moto X Pure (launched as the the Moto X Style internationally) is Motorola’s latest flagship device and costs considerably less than the premium devices made by other well-known Android OEMs. What’s more, performance is buttery smooth thanks to having a virtually stock version of Android alongside Snapdragon’s powerful hexa-core 808 series processor. It also has a 5.7-inch QHD resolution display, 3GB RAM a 21MP camera and a 3,000mAh battery. In almost every way, this is a mini Nexus 6. It’s not as ridiculously large as last year’s stock Android flagship, and it has an improved camera and is easily customizable to fit your style requirements.

Shoppers ordering from Best Buy qualify for free next day shipping. If you’re keen on getting it quickly, and aren’t passionate about getting it customized on Motorola’s online store, this could be the quickest way to get it – at least, if you want the black model. White ones are currently showing as unavailable for shipping, although they may be available to collect in store. You can order the device from today, from

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