Google today has made several of the features it originally previewed back at I/O for developers available today. Google says that these new features will help developers further grow their business and improve decision making on developer insights on Google Play.

First up is AdWords Campaigns:

With just a few simple steps, universal app campaigns lets you easily set up ad campaigns from within the Google Play Developer Console and promote your app across Google Play, Google Search, YouTube and the Google Display Network. You will now be able to more effectively find and grow your install base with the help of Google’s unparalleled reach.

Google also today has made a new performance report feature available to developers:

When you’re growing an audience for your app, you’ll want to understand where your most valuable users are coming from. The new performance report on the User Acquisition tab in the Developer Console lets you see how people are finding your Play Store listing, how many install your app, and how many go on to make purchases.

These new features are accessible for developers via the developer console. More can be found in the video seen below:

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