LeEco plans event for April 20th in Beijing as it prepares ‘grand’ U.S. product launch

Chinese company LeEco, previously known as LeTV, has an event scheduled to take place in Beijing next month, but this time things are a bit different than usual — the company is making a point of inviting US media. The company has over the last couple of years sold an impressive number of Le 1, Le 1 Pro, Le Max and Le 1s handsets — as many as 4 million in 2015. And now LeEco is getting ready to make its “grand” entrance into the United States market…

Head over to the LeMall website (LeEco’s outlet for United States buyers). What do you see? At the time of this writing, there are some power banks, reverse in-ear headphones, all-metal earbuds, a Bluetooth speaker, some Bluetooth headsets, and perhaps most exciting, an unreleased 4K television (yes, we’re trying to get a review unit). Sound familiar? As you can tell, there aren’t any smart devices like the ones available at the Chinese LeMall website.

That’s about to change.

The super-fast-growing Chinese tech company invited us — and, presumably, several other tech publications covering the Android space — to its headquarters in Beijing for an event on April 20th. There, the company says it will be unveiling the “latest products in its smart device ecosystem.” And yes, we’re going, and we’ll be getting a deep look at the company and its vision for expanding to the United States, as it prepares for a “grand product launch” set for later in 2016.

We don’t exactly know what the company has in store, but it’s possible that we’ll see some variant of its popular Le 1S smartphone announced for the U.S. market. Huawei’s Honor brand also made its grand official entrance into the US last year with the introduction of the Honor 5X at CES, and LeEco’s 1S phone is almost identical in terms of specifications, price, and features. Maybe they’ll also mention something about that beautiful concept phone we got our hands on earlier this month.