Facebook has been attempting to beat Snapchat at its own game for a while, but it’s never been all that successful. Back in 2014 the company launched Slingshot, but removed it from app stores just over a year later. Now Facebook is giving it another shot with Flash, a Snapchat competitor designed specifically for emerging markets (via Recode).

Flash was built by Facebook specifically for markets where WiFi is scarce and cellular data is spotty. Likewise, the app is also great for users with low-end handsets, common in emerging markets, since it weighs in at a measly 21mb, nearly a third the size of Snapchat’s Android app.

So far, Flash is Android-only and it’s only launched in one market — Brazil. Facebook’s strategy with Flash is to gain popularity where Snapchat has yet to do so. By offering an app that uses less data and storage, it may very well succeed in that goal. Facebook says that Flash will be launching in more markets soon, but it hasn’t revealed exactly where that will be just yet.

In the meantime, Flash is available now on Google Play or as an APK if your device doesn’t have access to the Play Store.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Schoon

Ben is a writer and video producer for 9to5Google.

Find him on Twitter @NexusBen. Send tips to schoon@9to5g.com or encrypted to benschoon@protonmail.com.