You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Earlier this month, more details emerged about the long rumored subscription service from Google that would merge Play Music and YouTube. Negotiations with music labels were cited as an obstacle at the time, but today, YouTube has struck the necessary deals.

Bloomberg reports that YouTube has struck the necessary deals with Universal Music Group and Sony Music Entertainment to move forward with its latest subscription service. These agreements govern royalty rates for official content and user-uploaded clips. Meanwhile, Warner Music Group signed a deal in May.

Artists should get better pay and more flexibility, with the labels winning some concessions from Google. Notably, Universal will have say over what appears on ad-supported channels, while YouTube will improve scans that look for copyrighted content in user uploads.

Codenamed “Remix” internally, this combined music service is rumored to feature on-demand streaming with video clips and other YouTube-like aspects. From the reports, YouTube is likely taking the lead on the service — not Play Music — when it launches in March.

Today’s report also provides more details, including how YouTube “expects to convert some of the millions of people who listen to music for free” into paid subscribers with this iteration. Meanwhile, some songs and videos might only be available on the paid service, according to a source speaking to Bloomberg.


Check out 9to5Google on YouTube for more news:

FTC: We use income earning auto affiliate links. More.

About the Author