Posts appear inside the Knowledge Panel for an artists and can include text, links, images, videos, and GIFs. Google notes artist using it to share updates, concert details, and other similar social content. Tapping on one will expand the post as a popup and hide the results page behind.
This feature helps boost the company’s music efforts, with YouTube’s Global Head of Music Lyor Cohen noting that it’s “critical” for artists to be able to “manage how they show up on Google when fans are searching for information.”
Meanwhile, these posts can be re-shared with convenient social media buttons for Facebook, Twitter, Google+, email and of course a direct link. The latter opens up a full screen interface and user profile for viewers.
According to the company, this feature is live for “all musicians who show up on Google worldwide.” Other artists can get access to the feature by first getting verified here.