Over the past year, Google ATAP has brought Jacquard to more than just Levi’s jean jackets. The first expansion of this technology was to an $895 backpack that was wholly out of reach for most buyers. Jacquard by Google is now more affordably available in a backpack form factor with the Samsonite Konnect-i for $200.

Jacquard is a fabric-based input technology embedded on the left shoulder strap. It supports four gestures: brush down, brush up, double tap, and cover — where you lay your palm on the strips. There is also an indicator light that provides “custom alerts.” 

Possible actions include play/pausing and controlling audio, getting notified by calls/text with the ability to accept or decline, turn-by-turn directions, or even taking a selfie. Most of them require that you have headphones in, with the full actions list below:

All this is configured from the Jacquard app. Meanwhile, the Jacquard Tag, which provides processing, power (over micro-USB), and Bluetooth communication to your phone, slots in just underneath the fabric strip.

Two backpack styles in Samsonite’s Konnect-i line are available:

  • Slim backpack ($199.99): “Complete with a vertical zipper.”
  • Standard backpack ($219.99): “Furnished with a horizontal zipper.”

Both feature multiple storage pockets and a padded compartment fits 15.6-inch laptops. There’s a water repellent fabric, while the Jacquard Tag is IP54 rated. Branding-wise, there is a rather prominent Jacquard logo and tinier Google one on the right side.

These Google Jacquard Samsonite backpacks are available today.

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About the Author

Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com