After introducing in 2021 and 2022, Google is rolling back continuous scrolling on the Search results page.
With continuous scrolling, you see several pages worth of results before having to manually load “More results”. It launched for mobile in October of 2021 and desktop web in December of 2022.
Before vs. after
Google is now removing continuous scrolling (via Search Engine Land). Starting on desktop today, you’ll see the Goooooooooogle pagination bar with a “Next” button after 10 or so Search results.
This update will come to mobile Google Search in the coming months.
Google is making this change as just serving 10 results is faster and that people don’t necessarily find value from having more results (about six pages worth on desktop). That said, when continuous scrolling launched on mobile, Google said “most people who want additional information tend to browse up to four pages of search results.”
More on Google Search:
- Google to show your movie/TV reviews and Search notes in a public ‘profile’ next week
- Google app puts Search bar at the bottom of its browser
- Google gives Hum to Search a spherical glow-up [Video]
- Google now has Auto Dark Mode for websites in its iPhone app
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