It’s official. Google has purchased music streaming service Songza (Play Store). Terms of the deal were not disclosed, but a report broke last month that Google was offering $15 million to acquire Songza. The deal follows Apple’s announcement earlier this year that it bought music streaming service Beats Music and headphones and accessories maker Beats Electronics for $3 billion.
The service is expected to improve Google’s own Play Music service as well as YouTube (and could possibly benefit YouTube’s potential music service) and other services, and Google says that nothing will change for Songza users in the immediate future.
If you’re not familiar with Songza, the service offers curated playlists in a music streaming service across various platforms including Android, iOS, and the Web. Playlists are chosen in several ways including based on moods and occasions.
Check below for statements on the acquisition from both Google and Songza…
Google shared news of the announcement in a blog post:
Exciting news today — we’re thrilled to welcome +Songza to Google. They’ve built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products. In the meantime, check out their service on #Android (http://goo.gl/1LrhO) or iOS (http://goo.gl/c0egja) to find a playlist for any mood you’re in — whether you’re feeling a little mellow or a lot funky.
Songza’s statement announcing the deal as well:
You know why we love building Songza? Because you trust us to make every moment of your day better — and that’s a pretty huge honor. Today, we’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.
In the meantime, we’ll be walking on sunshine.
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