WSJ: Google spending another $200M on YouTube channels
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After announcing it would invest around $100 million in original TV quality content for YouTube last year, Google added almost a 100 new channels offering high-quality content. Today, we get some updates on the progress of the project from a report in The Wall Street Journal. According to WSJ’s sources, advertisers already committed over $150 million in ads on the channels for this year alone. Google also plans to throw another $200 million at the effort going forward. Google will also apparently fund content for international viewers:
YouTube plans to expand its channels initiative to Europe by funding a couple dozen video channels for British and French viewers by next year, according to people familiar with its initiative.
