data stash

Two 'data stash' stories January 2015 - March 2015

T-Mobile extends 10GB free LTE data to prepaid customers, includes data rollover for up to a year

T-Mobile announced Data Stash back in December, giving postpaid customers 10GB of LTE data free of charge and the ability to roll over their unused data month-to-month for up to a year. As of Sunday March 22nd, prepaid customers will now get to enjoy the same deal.

This month, we’re taking Data Stash even further. I’m happy to announce that, starting Sunday March 22^nd, Data Stash will start rolling out to Simple Choice prepaid customers. Every single one of our prepaid voice customers with a qualifying Simple Choice plan will start out with a Starter Stash with up to 10 GB of 4G LTE data. And when that’s all used up, they’ll start rolling forward their unused data for use up to a full year. Automatically… and at no extra charge.

T-Mobile says that the ability to roll over data from month to month has been one of the most requested changes, with 27% of postpaid customers having already dipped into their data stash.

The full text of the press release can be found below.
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Kim Kardashian on T-Mobile Data Rollover: You could use that data to gawk at this… (Video)

With Un-carrier 8.0, T-Mobile introduced to the world its new “Data Stash” program, which allows customers to stash away unused data for up to a year. And with Super Bowl XLIX around the corner (and as is T-Mobile style), the company has decided to put together a fairly borderline obnoxious commercial about this new initiative, featuring the pop culture famous person of famous persons. Yes, the Un-carrier has unsurprisingly chosen Kim Kardashian to star in its Super Bowl commercial, and in the clip she seems to focus mainly on mocking herself…
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